In a notable development for the toy and collectibles market, Avatar: Fire and Ash continues its impressive box office performance, easily securing the top spot for the fourth weekend in a row. This success provides a strong backdrop for potential collectible merchandise sales, benefiting retailers and fans alike.
The latest installment from the James Cameron franchise has outpaced the weekend’s new releases, including Paramount’s horror offering Primate and Lionsgate’s sequel Greenland 2: Migration. With an estimated $5 million in ticket sales on Friday, Fire and Ash is projected to exceed $20 million at the domestic box office this weekend, reinforcing the franchise’s enduring popularity.
While the film’s performance does not quite match that of its predecessors, it has nonetheless crossed the global $1 billion mark after just three weekends. This milestone suggests a likely uptick in collectible interest surrounding the film’s characters and themes.
On the other hand, Primate is opening in over 2,900 locations and is estimated to earn around $11 million for the weekend, having garnered $4.5 million on Friday. Directed by Johannes Roberts, known for his work in the horror genre, Primate tells the gripping story of a domesticated chimpanzee that turns against its family after becoming rabid, featuring Oscar winner Troy Kotsur alongside Johnny Sequoyah and Jessica Alexander.
Greenland 2, a follow-up to the 2020 disaster film, is expected to debut with $8 million to $10 million. Lionsgate’s release takes viewers back to a post-apocalyptic Europe as the central family must venture beyond their bunker in search of safety, potentially setting the stage for various themed collectibles.
Beyond Avatar 3, notable holdovers such as The Housemaid, starring Amanda Seyfried and Sydney Sweeney, earned $3.3 million, while the awards season contender Marty Supreme with Timothée Chalamet brought in $2.2 million on Friday.
Furthermore, Sony’s adventure comedy Anaconda has surpassed the $100 million mark globally, highlighting the film’s enduring appeal. Starring Jack Black and Paul Rudd, the film made $1.28 million from 3,075 locations, with projected earnings of $4.6 million for the domestic weekend.
Based on reporting by Hollywood Reporter. Read the full story at https://www.hollywoodreporter.com/movies/movie-news/box-office-avatar-3-housemaid-primate-greenland-1236469038/.