Collectors, set those alarms! Target’s annual Summer Geek-Out event officially kicks off today, June 5, with the first wave of exclusives and pre-orders going live at 6:00 AM PST / 9:00 AM EST.
This year’s event will run weekly through July 17 and Week 1 is expected to put the spotlight squarely on Hasbro collectibles.
The biggest item confirmed so far is the Target-exclusive Marvel Legends Retro Carded Onslaught figure, which is scheduled to go live during the kickoff event. Rumors and speculation continue to swirl about additional Hasbro reveals from Marvel, G.I. Joe, Star Wars, and other collector-focused brands, but fans won’t have to wait much longer to find out.
Whether you’re hunting for the next must-have Marvel Legends release or hoping for surprise reveals from your favorite Hasbro lines, today marks the beginning of one of the biggest collector events of the summer.
Stay locked to Plastiq News.com as we track all the reveals, pre-orders, and surprises from Target Summer Geek-Out 2026.
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