EL SEGUNDO, California and MINNEAPOLIS, Minnesota – August 12, 2025 – Mattel, Inc. (Nasdaq: MAT), a prominent global toy and family entertainment company renowned for its extensive portfolio of iconic brands, in collaboration with GameMill Entertainment, has officially announced the upcoming release of Hot Wheels Let’s Race: Ultimate Speed, a fast-paced arcade racing experience, launching on October 24, 2025. Inspired by the acclaimed Netflix animated series Hot Wheels Let’s Race, the game will be available across multiple platforms including Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam.
The animated series Hot Wheels Let’s Race captivates young audiences as it follows Coop and his array of next-generation racing companions at a thrilling racing camp, showcasing a commitment to high-energy entertainment. All three seasons are currently streaming on Netflix, where the series has consistently ranked among the top 10 programs in various regions.
Bringing this dynamic world to video game consoles, Ultimate Speed allows players to take on the role of Coop and his friends, racing across exhilarating courses, confronting formidable bosses, and engaging in creative track-building within this family-friendly racing game.
Key features include:
- MEET THE RACERS: Play as your favorite Let’s Race characters including Coop, Spark, Mac, Brights, Axle, and Cruise.
- HOT WHEELS ICONS & TRACKS: Choose from a lineup of legendary Hot Wheels vehicles, such as the GT-Scorcher, Super Twin Mill, Roger Dodger, and Duck N’ Roll, each offering distinctive handling, abilities, and aesthetics. Speed through a selection of 12 outrageous tracks inspired by the series.
- BOSS SHOWDOWNS: Engage in thrilling battles against colossal bosses, including Professor Rearview’s towering cobra and a fierce, fire-breathing dragon, delivering exhilarating gameplay moments at the finish line.
- RACE TO WIN: Explore five exciting gameplay modes including Racing Camp, Cup Champ, Speed Trials, Track Builder, and Free Races. The game features responsive controls tailored for high-speed racing, allowing solo play or local four-player split-screen excitement.
- ULTIMATE CUSTOMIZATION: Earn flame badges to unlock new vehicles, decals, and track components in the Ultimate Garage. Customize your very own Hot Wheels car and showcase it in races.
Hot Wheels Let’s Race: Ultimate Speed, licensed by Mattel, is developed by Bamtang Games and published by GameMill Entertainment.
The game is set for launch on October 24, 2025, priced at $39.99 for Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam.
A Digital Deluxe Edition will also be available for $49.99, including the High Voltage Speed DLC Pack, which features new cars, track-building components, and decals. Additionally, content from the Deluxe Edition will be offered separately at launch within the High Voltage Speed DLC Pack for $14.99.
For collectors, a Limited Edition physical release for the Nintendo Switch will retail for $39.99 and includes the High Voltage Speed DLC Pack along with a die-cast Hot Wheels GT Scorcher car.
Fans of Hot Wheels Let’s Race looking for additional thrills can now explore the Hot Wheels: Ultimate Handbook, currently available. Furthermore, the series’ theme song can be enjoyed on YouTube and streaming platforms globally.
About Mattel
Mattel is a leading global toy and family entertainment company synonymous with a diverse and iconic brand portfolio. Engaging consumers and fans through renowned franchise brands such as Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, Mattel strives to empower generations to explore the realms of childhood wonder. For more information, visit mattel.com.
About GameMill Entertainment
Headquartered in Minneapolis, Minnesota, GameMill Entertainment is a reputable third-party publisher specializing in console and mobile games designed for ardent fans worldwide. With development across a variety of platforms, including PC, Nintendo Switch, and major gaming consoles, GameMill brings an array of engaging games for all ages. Discover more at https://gamemill.com.
Based on reporting by Daniel Pickett. Read the full story at https://www.actionfigureinsider.com/hot-wheels-lets-race-ultimate-speed-video-game-from-mattel-and-gamemill-launches-october-24/
