Hasbro is making a major move into broadcast television with the launch of Hasbro Legends, a new linear channel created in partnership with Get After It Media.
Set to reach over 70 million U.S. homes at launch, the channel will air classic content from iconic brands like Transformers, G.I. Joe, Power Rangers, My Little Pony, and Jem and the Holograms.
The rollout spans GAIM’s national broadcast network, with future expansion planned through streaming platforms, including the upcoming Heartland+ service. GAIM will handle distribution and monetization, combining traditional TV with modern ad tech to create a unified viewing and advertising ecosystem.
For Hasbro, this is a strategic push to meet audiences wherever they are broadcast, streaming, and beyond while unlocking new opportunities for its legacy brands.
Stay tuned this could be a game-changer for how fans experience classic toy-based entertainment.