Unbox Hyper-Realistic DIY Kits and Satisfying Fake-Out ‘Snacks’ for the Ultimate Sensory Play Experience
LOS ANGELES, Aug. 07, 2025 (GLOBE NEWSWIRE) — Today, MGA Entertainment (MGA), the esteemed global toy and entertainment powerhouse behind iconic brands such as L.O.L. Surprise!
, Little Tikes®, and MGA’s Miniverse, announced the launch of its innovative new line, Slime Life. This new line offers an ultra-realistic, ASMR-friendly, and satisfyingly textured slime experience that allows kids and collectors alike to transform their favorite foods into vibrant slime creations that can be styled, smashed, and stretched.
MGA Entertainment has consistently demonstrated its prowess in toy innovation, keenly observing the popularity of slime among both children and adult fans through social media channels. With an overwhelming 480 million posts about slime on TikTok and nearly 15.5 million tagged posts on Instagram, MGA’s enthusiasm to introduce a high-quality, food-centric slime option taps into this burgeoning trend while elevating sensory play. Slime Life seeks to deliver an unparalleled slime experience, bringing joy to households everywhere.
Drawing from the zeitgeist of slime enthusiasm, Slime Life emerged in collaboration with Slime Community, a highly regarded indie brand founded by Summer Ames. From a small kitchen operation to a widely recognized brand, Ames has witnessed her creation garner viral attention. MGA engaged closely with Slime Community throughout all stages of the line’s development.
Reflecting on this fruitful partnership, Summer Ames, founder of Slime Community, remarked, “This was a little, homegrown business that started in our kitchen and to be recognized by an established company like MGA Entertainment is a dream come true. The call from MGA was one of the most memorable moments of my life, and the team has been wonderful to work with every step of the way. The magic of Slime Life goes beyond the slime; it’s in the story we created together. MGA didn’t have to work with a small business like ours, but they chose to. They saw the value in our passion, our experience, and our love for the craft. That choice made Slime Life not just special, but truly meaningful.”
Featuring delectable offerings ranging from tempting burgers and rainbow cupcakes to creamy PB&J and gooey grilled cheese, Slime Life enables users to create edible-looking slime art. Each DIY kit showcases vibrant, detailed slime that replicates beloved foods, allowing users to assemble and style their dishes creatively while becoming the ultimate slime chef. Following this, they can smash the creations, enjoying the irresistibly satisfying textures and colors of slime.
“We’re thrilled to bring MGA’s innovative creativity to the trending world of slime, and partnering with Summer Ames from Slime Community makes it even more exciting,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “With a social-first approach, we’ve created DIY kits that speak directly to creators, kids, and kidults — fun, aesthetic, affordable, and tested to perfection. This is slime done the MGA way.”
The complete 2025 Slime Life lineup features a delightful assortment of classic meals and desserts, including:
- Slime Life Ramen
- Slime Life Burger
- Slime Life French Fries
- Slime Life Nachos
- Slime Life Cupcake
- Slime Life Cake Pops
- Slime Life Macarons
- Slime Life Donuts – Pink Icing Round & Jelly Filled
- Slime Life Donuts – Choco Icing Round & Cream Filled
- Slime Life Grilled Cheese with Chips
- Slime Life PB&J with Chips
- Slime Life Ice Cream Cone
- Slime Life S’mores
- Slime Life Bowl of Choco Cereal
- Slime Life Bowl of Fruity Cereal
Slime Life is currently available at Walmart and Walmart.com, with additional availability slated for October 1, 2025, at Target, Amazon, The MGA Shop, and other retailers. Visit https://slimelife.mgae.com for more information on this exciting new line.
About MGA Entertainment
MGA Entertainment strives to ignite imagination and creativity through innovative toys, entertainment, and experiences that elevate play into boundless opportunities. As the premier privately held toy and entertainment entity in the U.S., MGA is a global leader in the design and delivery of exceptional consumer products that promote wonder and catalyze imaginative play. Headquartered in Los Angeles, with a presence across the globe, MGA’s portfolio encompasses an expansive array of original and licensed brands — including toys, dolls, games, electronics, fashion, home decor, and entertainment content encompassing successful films and television series. The company is recognized for its daring storytelling, trendsetting design, and unwavering commitment to quality. The award-winning MGA family features beloved brands such as L.O.L. Surprise!, Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Yummiland, CarTuned, Wonder Factory, Slime Life, Ninjombie, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on X, YouTube, Instagram, and Facebook.
Based on reporting by Daniel Pickett. Read the full story at https://www.actionfigureinsider.com/mga-entertainment-cooks-up-its-newest-innovation-slime-life-the-makeable-smashable-stretchable-totally-satisfying-food-slime-experience/