San Diego Comic-Con 2026 is nearly here, and the Hasbro Pulse booth build is well underway on the show floor. Booth #3213 is once again shaping up to be one of the busiest stops at the convention, and this year’s lineup looks especially packed for G.I. Joe and Transformers collectors alike.
What’s Coming to Booth #3213
Hasbro has confirmed an “action-packed” presence spanning Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, G.I. Joe, and Power Rangers, alongside collaboration brands like Star Wars, Marvel, Netflix’s KPop Demon Hunters, The Legend of Zelda, and Ghostbusters. The Hasbro Pulse Store at the booth will carry a curated run of convention exclusives, with limited stock making its way to HasbroPulse.com after the show for anyone who can’t grab items in person.
The Confirmed Exclusives List
Hasbro Pulse has started listing this year’s convention exclusives, and it’s a strong lineup across the board:
- Transformers Optimus Prime & Autobot Jazz Cereal Box Set
- Transformers x Jem and the Holograms Autobot Blaster & KP Glit, KP Sundor, and KP Rosanna
- G.I. Joe Classified Series #204, Fatal Fluffies
- G.I. Joe Classified Series #205, Shipwreck vs. Cadet Deming (“There’s No Place Like Springfield”) Limited Edition 2-Pack
- Kenner Classics The Real Ghostbusters Ecto-Glow Glow Copter Vehicle with Louis Tully and Meanie Weenie Ghost ($67.99)
- Marvel Legends Series X-Men ’97 Professor Charles Xavier with Hoverchair
- Marvel Legends Series Spider-Man, Lizard, and Electro
- Star Wars The Black Series ARF Trooper (501st) & AT-RT ($79.99)
- Star Wars The Vintage Collection Anakin Skywalker & Asajj Ventress ($51.99)
Transformers Headlines the Exclusives
The marquee piece this year is the Optimus Prime & Autobot Jazz Cereal Box Set, leaning hard into ’80s nostalgia with retro cereal-box-style packaging. Optimus converts from robot to truck in 14 steps and comes with a trailer that transforms into a combat deck and repair bay, while Jazz converts to a sports car in eight steps. The Jem and the Holograms crossover reimagines Autobot Blaster with Jem-inspired deco, pairing the transforming boombox with three mini cassette companions and eight accessories, including a microphone and keytar. The booth build ties into the bigger picture too — Hasbro is celebrating the 40th anniversary of The Transformers: The Movie with a dedicated concert during the show.
G.I. Joe, Marvel Legends, and Star Wars Round Out the Lineup
G.I. Joe Classified Series collectors get two exclusives this year: Fatal Fluffies (#204) and a Shipwreck vs. Cadet Deming limited-edition two-pack (#205), continuing a strong year for the line. Marvel Legends exclusives include Spider-Man, Lizard, Electro, and a Professor Charles Xavier with Hoverchair figure pulled from X-Men ’97, complete with packaging designed to look like a retro TV and VCR deck. Star Wars fans can pick up a Black Series ARF Trooper (501st) with AT-RT, or a Vintage Collection Anakin Skywalker & Asajj Ventress set. Fans can also get a look at the upcoming Ultimate Grogu 1:1 scale premium animatronic, which reportedly packs in more than 250 animations and sounds.
Booth Build Photos
Here’s a first look at construction on the Hasbro booth ahead of the show floor opening.
What Are You Hoping to Grab This Year?
With Transformers, G.I. Joe, Marvel Legends, and Star Wars all fighting for line space this year, the Hasbro booth is shaping up to be one of the toughest lines at the show. Are you camping out for the Optimus Prime & Jazz cereal box set, hunting the G.I. Joe Classified exclusives, or holding out for a Marvel Legends or Star Wars pickup? Let us know what’s on your SDCC 2026 wishlist in the comments below.
