As interest in the Ride Along franchise begins to resurge after a decade of development, the potential return of Kevin Hart and Ice Cube is notable for collectors and retailers alike. With a new script in the works and the original stars in talks to reprise their roles, this project may reignite excitement for collectibles tied to the franchise.
Daniel Gold, known for his writing on the Netflix series Workin’ Moms, has been tapped to create a fresh narrative for this buddy cop sequel, while director Tim Story and producer Will Packer are also in discussions to return. This continuity could bode well for the project’s authenticity and relationship with fans.
As the narrative follows brothers-in-law navigating Florida’s criminal landscape, the theme and dynamic are ripe for collectible merchandise. Hart and Ice Cube’s first outing together in 2014 garnered over $130 million at the domestic box office, with the sequel in 2016 achieving over $90 million. Such success not only validates the value of associated merchandise but also opens avenues for renewed collector interest, especially with potential partnerships with toy manufacturers.
Collectible figures, themed merchandise, and fan-centric products could ultimately emerge as the film approaches its release. Given Hart’s ongoing projects, including his participation in the upcoming Jumanji film and the recent video game adaptation Borderlands, and Ice Cube’s appearances in various genres, the star power behind Ride Along 3 strengthens the potential market impact.
While Universal Pictures has yet to comment on the prospective project, the enthusiasm from fans and collectors signals an opportunity for retailers to prepare for a surge in consumer interest related to this franchise.
Based on reporting by Hollywood Reporter. Read the full story at https://www.hollywoodreporter.com/movies/movie-news/ice-cube-kevin-hart-ride-along-3-1236561525/.