The collaboration between Mattel, Inc. and 7-Eleven fuels the excitement of collectors with the debut of the first-ever branded Hot Wheels® die-cast car.
IRVING, Texas (July 29, 2025) – 7-Eleven, Inc. is revving up the nostalgia with a new collaboration alongside Mattel, Inc. (NASDAQ: MAT). The newly launched 7-Eleven x Hot Wheels® collection showcases a range of collectibles designed for both automotive enthusiasts and skateboard aficionados, featuring the unprecedented branded Hot Wheels die-cast car – a Silver Series Toyota Supra prominently emblazoned with 7-Eleven’s iconic branding.
This exhilarating release includes two exclusive offerings: the Hot Wheels Silver Series Toyota Supra and a limited production run of custom fingerboards available in two bold designs. Consumers can find these collectibles in-store at select 7-Eleven®, Speedway®, and Stripes® locations throughout the country, as well as on 7Collection
, the retailer’s dedicated online merchandise venue.
The new exclusive collection, appealing to seasoned collectors and newcomers alike, presents:
- 7-Eleven Exclusive Hot Wheels Silver Series Toyota Supra: Emanating vintage racing vibes, this 1:64 scale die-cast toy car is inspired by the racing culture of the ’90s. Adorned with 7-Eleven’s recognizable imagery from front to back, this limited edition release transforms a Hot Wheels classic into a coveted item for collectors and car aficionados.
- 7-Eleven Themed Hot Wheels Skate: These exclusive fingerboards, designed to mesh skateboarding nostalgia with convenience store excitement, are offered in two designs inspired by beloved 7-Eleven products. Each board also features removable skate shoes to enhance performance during flips and tricks.
- Limited Edition Merchandise: To commemorate this collaboration, 7-Eleven is rolling out a limited edition range, highlighting the exclusive Silver Series Toyota Supra. This collection, available on 7Collection, features graphics inspired by retro styles, contemporary streetwear silhouettes, and subtle nods to convenience store classics – all designed to resonate with the spirit of this die-cast launch.
For additional ways to showcase your enthusiasm for the collection, fans can explore exclusive Cars of 7-Eleven Collection merchandise that includes limited edition t-shirts, sweatshirts, and pins. Designed for both casual wear and fashion statements, this gear offers a fashionable complement to the collectables.
“We’re thrilled to collaborate with Hot Wheels, another iconic brand that, like 7-Eleven, has inspired creativity and forged lasting memories across generations,” stated Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “Whether you grew up racing Hot Wheels cars or indulging in a Slurpee after school, this partnership elevates the experience by merging two culturally significant brands to deliver something nostalgic, unexpected, and undeniably enjoyable for fans of all ages.”
For more updates and excitement surrounding this partnership, collectors and enthusiasts can stay connected through PlastiqNews on Instagram.
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* Valid 7/1/25 – 8/31/25. Promo: WHERECAR ©2025 7-Eleven, Inc. All rights reserved. Available while supplies last.
About 7-Eleven, Inc.
7-Eleven, Inc. stands as the leading name in the convenience retail sector in the U.S. Headquartered in Irving, Texas, 7-Eleven manages, franchises, and licenses over 13,000 stores across the U.S. and Canada. Beyond 7-Eleven® outlets, the company also operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Renowned for its iconic offerings like Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers a variety of quality food options, including sandwiches, salads, and an array of snacks. The company also provides consumers with an extensive range of packaged items at competitive prices, highlighted by its 7-Select private brand. Customers can earn and redeem loyalty points through its 7Rewards® and Speedy Rewards® loyalty programs, making it convenient for over 100 million members to enjoy benefits. With the 7NOW® delivery app that provides real-time order tracking and swift deliveries, 7-Eleven continues to be a go-to for convenience services. Discover more at www.7-eleven.com.
About Mattel
Mattel is a leading global toy and family entertainment company, home to one of the most recognized portfolios in the industry. The company connects with consumers and fans through its iconic franchises, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, along with other popular properties. Mattel’s offerings span across toys, content, consumer products, digital experiences, and live events, ensuring a dynamic engagement with consumers. Since its establishment in 1945, Mattel has remained committed to empowering the creative potential of every generation. Learn more at mattel.com
Based on reporting by Daniel Pickett. Read the full story at https://www.actionfigureinsider.com/7-eleven-inc-is-revving-up-nostalgia-with-new-exclusive-hot-wheels-collection/
