As the box office dynamics shift, collectors and retailers should take note of the latest releases, particularly how they influence the larger toy and collectibles market. Pixar’s ‘Toy Story 5’ continues its impressive streak, while ‘Supergirl’ makes a more subdued entry, shedding light on audience preferences and industry trends.
‘Toy Story 5’ is expected to reach approximately $72.5 million in its second weekend, following a remarkable opening of $160 million, marking it the biggest debut of 2026 thus far. This strong performance goes hand-in-hand with the return of beloved voice actors Tom Hanks and Tim Allen, driving family audiences back to theaters. For collectors, the success of ‘Toy Story 5’ may correspond with heightened demand for related merchandise, underscoring the importance of monitoring franchise popularity.
On the other hand, ‘Supergirl’ is projected to earn around $40 million domestically over its opening weekend, debuting in second place. While this figure signals a respectable turnout, it pales in comparison to ‘Superman,’ which garnered $618 million globally. Milly Alcock leads this new entry directed by Craig Gillespie, yet audience reception has been mixed, as indicated by a B- CinemaScore, especially when juxtaposed against Superman’s A-. With a budget of $170 million, the financial indicators for ‘Supergirl’ might impact its associated toy lines, especially if it fails to resonate as strongly with consumers.
Moreover, this weekend also sees the release of Paramount’s ‘Jackass: Best and Last.’ The film is projected to earn just under $10 million, following a classic comedy format that appeals to a dedicated fanbase. Its favorable A- CinemaScore suggests a positive reception, which could enhance the value of any related collectibles, particularly for those who appreciate the franchise’s outrageous style.
In addition to these releases, industry watchers should keep an eye on Focus Features’ horror movie ‘Obsession,’ nearing the $250 million mark, and Universal’s ‘Disclosure Day,’ featuring star power like Emily Blunt. Together, these performances contribute valuable data for retailers and collectors in anticipating shifts in consumer interest and potential merchandise opportunities.
With Disney crossing the $3 billion mark at the global box office—an unprecedented achievement for 2026—it’s clear that well-executed franchises not only dominate ticket sales but also heavily influence the collectibles landscape. As the year progresses, along with upcoming titles like the live-action ‘Moana,’ the toy market might continue to thrive on these cinematic successes.
Based on reporting by Hollywood Reporter. Read the full story at https://www.hollywoodreporter.com/movies/movie-news/box-office-supergirl-toy-story-5-1236632101/.
