In a significant milestone for the film and toy industries, Spider-Man: Brand New Day has shattered previous records for trailer viewership, signaling robust anticipation among fans and collectors alike.
Columbia Pictures reports that the trailer amassed an astonishing 718.6 million views within its first 24 hours following its release on Wednesday. This figure, sourced from market research firm WaveMetrix, outpaced the previous record held by Deadpool & Wolverine, which garnered 365 million views, including views from the Super Bowl telecast.
To provide further context, the initial trailer for 2021’s Spider-Man: No Way Home generated 355.5 million views in the same timeframe, eventually becoming Sony’s highest-grossing film at $1.9 billion globally. Comparatively, the recent Avengers: Doomsday trailers totaled over 1 billion combined views but did so cumulatively over time rather than within 24 hours.
Spider-Man: Brand New Day is set to release on July 31, with Tom Holland reprising his role as Peter Parker/Spider-Man. Directed by Destin Daniel Cretton, known for Shang-Chi and the Legend of the Ten Rings, this installment is expected to rejuvenate interest in the franchise, attracting both seasoned collectors and new fans. Alongside Holland, the cast includes newcomers Jon Bernthal, Mark Ruffalo, and Sadie Sink, while franchise veterans Zendaya and Jacob Batalon will return.
Chris McKenna and Erik Sommers, familiar names in the Spider-Man narrative, have penned the script. Holland has openly discussed the collaborative creative process behind this film, emphasizing the passion that drives the project as they explore compelling storytelling reasons to continue the franchise.
Based on reporting by Hollywood Reporter. Read the full story at https://www.hollywoodreporter.com/movies/movie-news/spider-man-brand-new-day-sets-24-hour-trailer-record-1236172758/.